MS Limited and The Brand Agency launched their third MS Dream Home Lottery in Victoria last week, in partnership with MSWA, disrupting the market with Victoria’s first home lottery giving away two Grand Prizes.
“The market research told us very clearly that our targeted consumers prefer multiple large prizes, rather than just one huge prize”, explained Ben Holgate, Executive Manager Strategic Fundraising. “It was clear that changing our prize structure to ensure we give our customers what they’ve asked for was the right thing to do”.
Buying two or more tickets in the MS Dream Home Lottery ensures 3 things 1. Each ticket has the chance to win 1 of 5 x amazing Bonus Prizes 2. Mississippi Lottery Corporation P.O. Box 321433 Flowood, MS 39232. Address to Mail-in Your Prize Claim: Mississippi Lottery Corporation P.O. Box 321462 Flowood, MS 39232. Address to Pick-up your Prize in Person: Mississippi Lottery Corporation 1080 River Oaks Drive Bldg. B-100 Flowood, MS 39232 (Get Directions) Claim Center Hours: M-F: 9 a.m. The MS Dream Car Lottery is over 50% sold! Get your tickets before midnight, Wednesday, 10 February 2021 and you’ll also be included in the Early Bird Prize Draw to win $20,000 in gold! Don’t delay, buy your tickets today at https://go.msdreamcarlottery.com.au/D8MfMn.
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The MS Dream Home Lottery already had a familiar face with Melbourne TV personality, Shelley Craft, as the spokesperson. To capitalise on her familiarity and communicate this first to market prize structure, The Brand Agency developed a new sidekick for Craft, Tiko the Toucan.
Anneliese Sullivan, copywriter at The Brand Agency said, “What started as a punny throwaway line in a brainstorming session quickly became something seriously worth pursuing. For us, ‘Toucan win’ was just the right amount of silly and charming to be memorable, and to stand out in the lotteries market. It made sure everyone knew the answer to the question, ‘How many can win a Grand Prize?’”
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The integrated campaign runs across TV, digital, eDM, social, DM & UDM and audio channels.
As part of the launch The Brand Agency have also enhanced the lottery website, an ongoing process of continual improvement of site performance, security and user experience.
All profits raised by ticket sales in the MS Dream Home Lottery go towards making a life changing difference to Victorians living with Multiple Sclerosis.
MS Limited
Executive Manager Strategic Fundraising: Ben Holgate
Senior Manager Individual Giving: Elizabeth Dorizac
Lotteries Manager: Lester Khan
MSWA General Manager Brand, Marketing & Sales: Paul Cavanagh
National Lotteries Manager: Michael van Oudtshoorn
Senior Lotteries Coordinator: Alexandra de Souza
The Brand Agency
Executive Creative Director: Marcus Tesoriero
Creative Director: Dean Hunt
Copywriter: Annaliese Sullivan
Art Directors: Ellen Treharne & Niall Stephens
Head of Design: Daniel Agostino
Designer: Emma Lilliman
Head of Account Management: Brendon Lewis
Account Director: Ruby Broun
Account Executive: Christina Tilenni
Production Company: King Street and Clockwork Films
Executive Producer: Katie Trew
Puppet Designer: Phillip Miller
Every ticket helps St. Jude kids and the mission of St. Jude: Finding cures. Saving children.® And because of the support of people like you, families never receive a bill from St. Jude for treatment, travel, housing or food — because all a family should worry about is helping their child live.
Our generous sponsors are helping end childhood cancer — and making dreams come true for our winners.
Learn more about how they help.
Our sponsors generously donate their time, materials and expertise to make dreams come true for our winners and St. Jude families.
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VOID WHERE PROHIBITED. Federal and state laws restrict the online sale of St. Jude Dream Home tickets to only those state or local residents who specifically meet the requirements as set forth in the applicable statutes and regulations in the attached terms and conditions. St. Jude does not currently allow St. Jude Dream Home raffle ticket purchases to be made online by any person outside the scope of the applicable statutes, regulations and the attached terms and conditions. St. Jude does not allow any illegal participation in a St. Jude Dream Home raffle. Toll-free telephone and Internet services are provided as a convenience to St. Jude supporters and friends. Reservations do not constitute the sale of a ticket by telephone or by mail. Reservations will be verified and processed by a local St. Jude representative. Confirmation will be mailed in two to three weeks. Entry numbers will be listed on the confirmation.